Data protection declaration
introduction
With the following data protection declaration we would like to clarify which types of your personal data (hereinafter also referred to as "data") we process, for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter also referred to collectively as "online offer").
The terms used are not gender-specific.
State: 21. June 2020
Summary of contents
Responsible person
EYELABEL - Digital Communication
Tom Jaisle
Oelkersallee 14a
22769 Hamburg
E-mail address: info@eyelabel.com
Imprint: https://eyelabel.com/en/imprint
Overview of the processing operations
The following overview summarises the types of data processed and the purposes of their processing, with reference to the data subjects.
- stock data (e.g. names, addresses).
- content data (e.g. text entries, photographs, videos).
- contact data (e.g. e-mail, telephone numbers).
- meta/communication data (e.g. device information, IP addresses).
- usage data (e.g. websites visited, interest in content, access times).
categories of affected persons
- employees (e.g. employees, applicants, former employees).
- interested parties.
- communication partners.
- customers.
- users (e.g. website visitors, users of online services).
Purposes of processing.
- Visitor evaluation.
- Office and organizational procedures.
- Interest based and behavioral marketing.
- Contact inquiries and communication.
- Profiling (creation of user profiles).
- Remarketing.
- Range measurement (e.g. access statistics, recognition of recurring visitors).
- Tracking (e.g. interest/behaviour-related profiling, use of cookies).
Determinant legal bases
In the following we will inform you about the legal bases of the Basic Data Protection Regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 sentence 1 letter a DPA) - The data subject has given his/her consent to the processing of personal data relating to him/her for one or more specific purposes.
- Contract performance and pre-contractual requests (Art. 6 para. 1 sentence 1 letter b. DPA) - Processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO) -
The data subject has given his or her consent to the processing of personal data relating to him or her for one or more specific purposes.
- Fulfilment of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 letter b. DPA) - The processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Eligible interests (Art. 6 (1) sentence 1 lit. f. DSGVO) - The processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data outweigh the interests or fundamental rights and freedoms of the data subject.
National data protection regulations in Germany: In addition to the data protection regulations of the Basic Data Protection Regulation, national data protection regulations apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Use of cookies
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as "user IDs")
The following cookie types and functions are distinguished:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
- Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
- First-Party-Cookies: First-Party-Cookies are set by ourselves.
- Third-Party-Cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information. Necessary (also: essential or absolutely necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons). Statistical, marketing and personalization cookies: Cookies are also generally used to measure reach and when a user's interests or behavior (e.g., viewing certain content, using functions, etc.) are stored in a user profile on individual Web pages. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as "tracking", i.e. following the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or within the scope of obtaining your consent.
Notes on legal bases: On which legal basis we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.
.
Storage duration: If we do not provide you with explicit information on the storage duration of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the storage duration can be up to two years.
General information on revocation and objection (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as "Opt-Out"). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.
.
Processing of cookie data on the basis of consent: Before we process data within the scope of the use of cookies or have them processed, we ask the users for consent that can be revoked at any time. Before consent has not been given, cookies will be used if necessary, which are absolutely necessary for the operation of our online offer.
.
- Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Affected persons:
- Users (e.g. website visitors, users of online services).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Cloud services
We use software services accessible via the Internet and executed on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the following purposes: Document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information as well as chatting and participating in audio and video conferences.
In this context, personal data may be processed and stored on the servers of the providers, as far as they are part of communication processes with us or otherwise processed by us, as described in this privacy policy. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of the cloud services also process usage data and meta data, which are used by them for security purposes and for service optimization.
If we use cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on the users' devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).
Notes on legal bases: If we ask for your consent to use the cloud services, the legal basis of the processing is the consent. Furthermore, their use can be a component of our (pre-)contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes)
- Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Affected persons: customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
- Purposes of processing:
- Office and organisational procedures.
- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a DSGVO), fulfilment of contract and pre-contractual enquiries (Art. 6 Para. 1 S. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Services and service providers:
web analysis and optimization
The web analysis (also known as "reach measurement") is used to evaluate the streams of visitors to our online offer and may include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis we can, for example, identify at what time our online offer or its functions or contents are most frequently used or invite reuse. We can also understand which areas require optimization.
Besides web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.
For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example, the content viewed, the web pages visited and the elements used on them, and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.
.
The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the data stored in the context of web analysis, A/B testing and optimization are not clear user data (such as e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
.
Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times).
- Persons affected: Users (e.g. website visitors, users of online services).
- Purposes of processing:Range measurement (e.g. (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioural profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles), interest-based and behavioural marketing.
- Security measures: IP masking (pseudonymisation of the IP address).
- Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a DSGVO), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).
Used services and service providers:
- Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offering and better aligning our marketing measures with the potential interests of users; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://optimize.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.
presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.
.
We would like to point out that user data may be processed outside the territory of the European Union. This may entail risks for the users, because it could, for example, make it more difficult to enforce the rights of the users. With regard to US providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they thereby undertake to comply with the data protection standards of the EU.
Farthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Even in the case of requests for information and the assertion of rights of the persons concerned, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us.
- Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Affected persons: users (e.g. website visitors, users of online services).
- Contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
- Legal basis: Justified interests (Art. 6 Para. 1 S. 1 lit. f. DSGVO).
Used services and service providers:
- Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional Privacy Notice: Agreement on Joint Processing of Personal Data on Facebook Pages: https://www.facebook.com/legal/terms/page_controller_addendum; Privacy Notice for Facebook Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
- linkedIn: Social Network; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Twitter: social network; service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
Planning, Organization and Support Tools
We use services, platforms and software from other providers (hereinafter referred to as "third party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data may be processed and stored on the servers of third party providers. This may affect various data which we process in accordance with this privacy policy. This data may include in particular master data and contact details of users, data on procedures, contracts, other processes and their contents.
If users are referred to the third-party providers or their software or platforms in the course of communication, business or other relations with us, the third-party providers may process usage data and metadata for security, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third party providers.
Notes on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis for the processing of data is consent. Furthermore, their use can be a component of our (pre-)contractual services, provided that the use of the third party providers has been agreed in this context. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
- Affected persons: Communication partners, users (e.g. communication partners, users (e.g. website visitors, users of online services).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), contract performance and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Used services and service providers:
Change and update of the privacy policy
We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. to give your consent) or any other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
