# User experience (UX): Fewer clicks, less guessing

Every confusing form, hidden button and dead-end page costs you something: a sale, a lead, someone’s patience. We find those spots and remove them.

## What we do

- UX research
- Information architecture
- Wireframes and interactive prototypes
- Usability testing
- UX audits and optimisation

## Watch, don’t guess

Opinions are cheap. Watching a handful of real people use your site is worth more than any meeting about it. We test early, with people who aren’t us.

## Mostly, less

Most UX problems are solved by taking something away. Fewer steps, fewer options, fewer words. Simple is harder than it looks – that’s the job.

## Prototype first

A clickable prototype is cheap to change. Finished code isn’t. We get the flow right before it gets expensive.