# Content: Words first

Content is usually the last thing anyone thinks about and the first thing visitors notice. We’d rather start with it.

## What we do

Content strategy

Copywriting and editing

Information architecture and navigation

SEO that reads like it was written for humans

Product copy, articles and landing pages

## Write like you talk

Plain words, short sentences, no corporate fog. If you wouldn’t say it to a customer’s face, it doesn’t belong on your website.

## Less, but better

Ten clear pages beat fifty vague ones. We cut what doesn’t help and make the rest worth reading.

## Easy to keep current

Content goes stale. We set up structures and a CMS that make updating easy – so it actually happens.